NFL

The future of live betting on the NFL will be focused on betting on plays, drives, and next occurrences during the game, rather than on traditional markets like game outcomes and point spreads.

This new future will enable users to place bets on markets that are created and resulted in just minutes or seconds – and that are tied to the core engaging moments that drive the consumption of the sport. Every moment becomes a game within the game.

By automating all market mechanics, we ensure market creation, suspension, resulting, and repricing happens in milliseconds, minimizing suspension time and enabling a better user experience. By using machine learning to algorithmically price all potential outcomes, we offer accurate pricing to enable betting operators to maximize control over margin. For the first time, the requisite technology has been developed to enable this new category of betting, Micro-Markets, to scale to the masses.

In the same way daily fantasy sports introduced instant gratification to season-long fantasy sports, Micro-Markets are introducing instant gratification to sports betting.